The filming process for my commercial advertisement was somewhat hectic for me. For the first couple of scenes, I filmed in my room. That day I had unexpected guests and usually, my house guest is obnoxiously loud. This event forced me to postpone my filming up until they left. After what felt like an hour or two they did. And this was my signal to start filming. In order to film, I needed to prop my phone up and I had the ingenious idea to get my nightstand and place my opened laptop on top of it. Then I would lean my phone on my laptop. At first, this idea seemed brilliant. The filming process was going so smoothly until my phone kept tipping over. The balance the phone had on the computer wasn't reliable. But this is what I had to work with and I made it work! On top of that, filming my next scene gave me even more problems. In this scene, I had to incorporate a mirror and a tv. Those props were needed to create a beautiful background for the product to model alongside with. Th...
How does your product use or challenge conventions AND how does it represent social groups or issues? My product uses the conventions of an Alternative Pop Music Video by featuring a character in my music video that has nothing to do with myself. I used another persona of a girl who is very insecure and who isn't comfortable in her own skin. Melanie Martinez (the artist of my song) uses a persona in her music videos and she is known for using this persona.So I did the same in my music video to follow the genre's conventions. Also, the color scheme of my music video was chosen based off of the conventions of a Melanie Martinez music video. She likes to use bright pastel colors and childish like objects and clothes in her music videos. I tried to incorporated things of that nature that's why you see the character eating bright colored foods, the white and light blue walls, and the pink shirt and blue skirt. Using these conventions in my music video was an attempt to have t...
1.) How does your product use or challenge conventions AND how does it represent social groups or issues? My product uses the conventions of a classic skincare commercial by setting that mood of a bright happy environment to convey the message of if the person in the commercial is happy so should the consumer be. This is why the subject in the commercial is smiling and has a lot of energy into everything she says. Additionally, the commercial had incorporated a slogan so the audience is more convinced to buy the product and to better remember it. I described the benefits of the product and I gave a close up of the product for the audience to resemble other skin care commercials. The purpose is to display the product in a positive light and persuade the audience to buy the product. Describing the benefits of the product directly targets a specific audience and gives that audience all the more reason to buy the product. The product represents social groups by specifically addr...
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